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Class appoints four extra general managers


The positions are part of a revamped operating model, says chief executive.

By Josh Needs 9 minute read

Cloud-based wealth accounting outfit Class has appointed four additional general managers across its business as it expands following its acquisition by financial software specialist HUB24.

The promotions will enhance its focus on customer propositions and outcomes, according to recently appointed Class CEO Tim Steele. 

“I am delighted to announce several key appointments to the Class leadership team as we embed our new operating model led by a passionate, innovative and customer-focused leadership,” said Mr Steele.

“The appointments are testament to the capability we have within Class as well as our ability to attract great talent to our business.”

The four appointments are Gary Cox, Tracy Williams, Tom Sargent and Jo Hurley, with the last the sole non-internal promotion.

Previously head of business services, Mr Cox is now a general manager of Class putting him in charge of customer service across its suite of products: Class Super, Class Portfolio and Class Trust. 

Ms Williams was formerly the company’s head of operations and has been promoted to general manager of NowInfinity, Class’ documentation platform. 

Class said Ms Williams would be focused on delivery of and accountability for customer support and solutions. 

Previously Class’ head of technical services, Mr Sargent has been appointed general manager data/HUBconnect.

He is tasked with delivering data software for efficiency and growth as well as supporting HUBconnect offers in the market.

Ms Hurley joins Class as general manager of growth and her role focuses on supporting Class’ current customers as well as building relationships and propositions for new customers. 

Class said Ms Hurley joined the team as a highly respected SMSF expert with deep experience in the field along with well-established industry relationships.

Mr Steele said that these refreshed roles would better place the company moving forward.

“The new appointments will position our business and our people to deliver on our strategy, including focusing on our core SMSF capabilities and enhancing our market-leading solutions,” said Mr Steele.

“We will be working closely with our colleagues at HUB24 to develop innovative solutions that deliver great outcomes for our customers and collaborating with industry partners to grow the SMSF market.” 

In early 2022 HUB24 acquired Class Limited as it looked to cement itself as a market leader in the wealth and SMSF industries however Class has continued to be run as a stand-alone business within the HUB24 Group.

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Josh Needs

Josh Needs


Josh Needs is a journalist at Accountants Daily and SMSF Adviser, which are the leading sources of news, strategy, and educational content for professionals in the accounting and SMSF sectors.

Josh studied journalism at the University of NSW and previously wrote news, feature articles and video reviews for Unsealed 4x4, a specialist offroad motoring website. Since joining the Momentum Media Team in 2022, Josh has written for Accountants Daily and SMSF Adviser.

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