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The Access Group appoints new APAC accounting sales director


The Access Group has appointed a new accounting sales director as it continues to accelerate ANZ growth.

By Tony Zhang 12 minute read

Business management software provider, The Access Group, has appointed former Wolters Kluwer, APAC sales director, Danya Reinsfield as head of sales, accountants.

Based in Sydney, Ms Reinsfield will be responsible for The Access Group’s go-to-market activities for the accountants’ practice management portfolio and will form part of the APAC senior leadership team.

In a career spanning 32 years, Ms Reinsfield joins from Wolters Kluwer, where she was the APAC sales director delivering software, research and learning solutions for the accounting, corporate and legal markets throughout the region. 


While at Wolters Kluwer as part of the APAC executive team, she was responsible for executing multiple GTM strategies across, transactional, channel and subscription revenue streams for customers in highly competitive industries. 

“The Access Group’s ethos of giving customers the freedom to do more perfectly aligns with my own passion to help customers improve efficiencies and give time back to their employees by supercharging an autonomous workforce,” Ms Reinsfield said.

“I look forward to this exciting new role where I can help professional firms achieve best practices and grow the Access brand as one of the leading software services partners for Australian businesses.”

The Access Group also recently welcomed Lee-anne Knight as head of customer success, APAC. Ms Knight joins Access from an 11-year career at Salesforce, where she developed and oversaw the regional growth strategy for APAC.

Evan Puzey has been appointed head of sales, financial management APAC. Having joined The Access Group in the UK in 2017, Mr Puzey relocated back to Australia to support the growth of Access in the region. He brings more than 25 years’ experience in business development and growth within the supply chain and logistics sectors.

These key appointments follow a number of recent acquisitions for The Access Group in the ANZ market, including the Australia and Asia payroll, accountants and accounting businesses of the Sage Group in May and payroll provider, Definitiv, in August this year.

“We’ve experienced monumental milestones for The Access Group this year, so I am thrilled to expand the talent we have across our existing team for continued growth and expansion,” The Access Group APAC president, Kerry Agiasotis, added.  

“They bring a dynamic combination of breadth of experience and deep knowledge across key sectors and channel markets in the APAC region.”

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Tony Zhang

Tony Zhang


Tony Zhang is a journalist at Accountants Daily, which is the leading source of news, strategy and educational content for professionals working in the accounting sector.

Since joining the Momentum Media team in 2020, Tony has written for a range of its publications including Lawyers Weekly, Adviser Innovation, ifa and SMSF Adviser. He has been full-time on Accountants Daily since September 2021.

You can email Tony at This email address is being protected from spambots. You need JavaScript enabled to view it.

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