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Xero appoints new managing director Australia, Asia


The cloud accounting software provider has appointed a new managing director of Australia and Asia.

By John Buckley 12 minute read

Joseph Lyons will assume the role from 1 July, taking over from Trent Innes, who will step down after eight years at Xero. 

Mr Lyons joined the company 18 months ago to lead Xero’s global sales team. Before that, he held senior leadership roles across various sectors, including technology, financial services and healthcare. 

His most recent role before joining Xero was as a member of the executive leadership team at ASX-listed REA Group, the global online real estate advertising company that owns, Spacely, and other online properties. 


Speaking on his appointment, Mr Lyons said he looks forward to further nurturing the company’s partner community and small-business customers. 

“I’m excited about the opportunity to build on what our teams across Australia and Asia have achieved so far, and I’m looking forward to supporting the success of our partner community and small business customers,” Mr Lyons said. 

“In the 18 months I’ve been at Xero I’ve had the chance to work with many of our partners and small business owners and I’m committed to providing them with the resources and support they need to achieve their goals and growth aspirations.”

Xero’s chief customer officer Rachael Powell welcomed the appointment, touting Mr Lyons’ breadth of expertise, along with his understanding of the company’s customers and partners as a major win for the firm. 

“We’re delighted Joseph is stepping into the Managing Director role starting in July,” Ms Powell said. “Joseph has deep experience across a number of industries and diverse leadership roles in technology, financial services and healthcare.

“Since joining Xero, Joseph has led our global sales activities, giving him a deep understanding of our partners and customers, and has a strong understanding of Xero’s global strategy and operations.” 

Ms Powell commended the strides made by outgoing managing director Mr Innes during his time in the role, particularly in driving subscriber growth from 300,000 to more than 1.1 million. 

“Under Trent’s leadership, Xero has grown Australian subscribers from 300,000 to over 1.1 million,” she said. “We thank Trent for his enormous contribution and wish him all the best for the future.”

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John Buckley

John Buckley


John Buckley is a journalist at Accountants Daily. 

Before joining the team in 2021, John worked at The Sydney Morning Herald. His reporting has featured in a range of outlets including The Washington Post, The Age, and The Saturday Paper.

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