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Tax Institute ‘doubles down’ on advocacy front with latest appointment


The Tax Institute has unveiled a significant appointment as it seeks to bolster member support amid the COVID-19 crisis and drive tax advocacy efforts as the country navigates the new economic environment.

Promoted by Jotham Lian 4 minute read

The Tax Institute has appointed Robyn Jacobson to its newly created role of senior advocate.

Ms Jacobson, who will commence in her new role on 11 May, was most recently a senior tax trainer at TaxBanter.

A renowned tax trainer, Ms Jacobson joined Webb Martin in 2000, before leaving to establish her own tax training business, Cyntax, in 2005, before selling the business to TaxBanter in 2011.

A fellow of both Chartered Accountants Australia and New Zealand and CPA Australia, Ms Jacobson also sits on a number of Tax Institute committees and is a member of CPA’s Victorian public practice committee.

She was also most recently recognised as Thought Leader of the Year at the 2019 Women in Finance Awards.

The Tax Institute’s chief executive, Giles Hurst, said Ms Jacobson will now be tasked with guiding members through the COVID-19 stimulus measures and new tax policy as the government turns its eye towards navigating the country through a new economic environment.

“Robyn’s appointment reinforces The Tax Institute’s commitment to strengthen the voice of the profession both now and into the future,” Mr Hurst said.

“Many will be familiar with Robyn as one of Australia’s senior leaders in tax learning and advocacy. She has been a consistent advocate for a better tax system and an unswerving champion for the individuals who make up our profession.

“Her constant desire to make a difference to the profession is more critical than ever as we all navigate this challenging economic environment.”

Mr Hurst told members Ms Jacobson’s appointment would come as one of two “significant and heavyweight appointments” as the professional body looks to channel its resources into its advocacy efforts.

“The events of recent weeks have reinforced to us the need to have the highest level of expertise and influence across the profession,” Mr Hurst said.

“We will continue to have an active and driving role with the joint professional bodies as it is our belief that unity as a tax profession is absolutely critical right now, to action change for the better in this time of economic and regulatory uncertainty.”

Ms Jacobson said it was an honour to join an organisation that she has respected and worked with for many years.

“We have a wonderful opportunity to work tirelessly on behalf of our members, further enhance our advocacy efforts and support the tax and accounting profession with our continued engagement with external stakeholders, legal and regulatory bodies and the wider tax community,” Ms Jacobson said.

“I am excited about this newly created role and look forward to bringing my energy, enthusiasm and commitment to support The Tax Institute with member engagement.”

Jotham Lian

Jotham Lian


Jotham Lian is the editor of Accountants Daily, the leading source of breaking news, analysis and insight for Australian accounting professionals.

Before joining the team in 2017, Jotham wrote for a range of national mastheads including the Sydney Morning Herald, and Channel NewsAsia.

You can email Jotham at: This email address is being protected from spambots. You need JavaScript enabled to view it. 

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