Prosperity Advisers Group has announced the appointment of Mark Monfort as head of data analytics and technology.
Mr Monfort began his professional career as an auditor at PwC before moving to CommInsure as a business analyst.
Most recently, he was a business development manager of data analytics at the ASX.
Mr Monfort will be tasked to lead Prosperity’s advisory teams by leveraging insights from data analytics and technology innovation and applying them to both the firm and its clients.
Prosperity founder and chief executive Allan McKeown said Mr Monfort’s appointment comes as the firm looks to put data analysis and digital development as the centrepiece of its “firm of the future” project.
“Our firm has been developing our service offering and the skills of our team members to prepare for what our clients will need in the future, not just next year or the year after,” Mr McKeown said.
“Technology is playing a vital role in this, and the way data analytics can help our clients make better business and investment decisions sooner is just as important for the mid-market and SMEs as it is for the corporate sector.
“We are excited to have been able to secure a talent like Mark Monfort to head this innovative offering for our firm. Mark’s impressive experience and knowledge will be a great asset for our business and our clients.”
Jotham Lian is the editor of Accountants Daily, the leading source of breaking news, analysis and insight for Australian accounting professionals.
Before joining the team in 2017, Jotham wrote for a range of national mastheads including the Sydney Morning Herald, and Channel NewsAsia.