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Sequel CFO announces leadership reshuffle


A Melbourne business has announced a leadership reshuffle, with a former major bank manager appointed as the new chief executive as it looks to expand its franchise.

By Reporter 8 minute read

Sequel CFO, which provides virtual and outsourced CFO services, has announced that founder David Boyar will move into the role of managing director, where he will focus on service innovation and international expansion.

Stepping into the vacated chief executive role will be former ANZ manager Maria Robinson.

Ms Robinson has had an extensive career in banking and franchising, having worked as a manager at Westpac, and more recently as a state manager at the Bank of Queensland.

She has also spent time at the Franchise Council of Australia, the Small Business Commissioner Victoria and Beyond Blue.

“We are excited to have an executive of Maria’s calibre join the business. Franchising is quite a complex business model where commercial goals and frameworks need a collaborative culture between clients, franchisees and the franchisor,” said Mr Boyar.

“We are committed to business excellence underlined with strong ethics at Sequel and this was part of the selection criteria in appointing Maria as chief executive.”

Ms Robinson welcomed the appointment, noting her passion for small and medium enterprises.

“Growing up in small business has instilled in me admiration and respect for the energy, drive and sheer courage that comes with being an SME. To be supporting this sector of the business world in regard to both Franchise Partners and clients is an honour,” said Ms Robinson.

“Our strategy is built on developing operational excellence and efficiencies centred on service and support to our franchisees and clients; we are focused on exponential growth through the Franchise Partner channel.”

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