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New CEO for accounting, bookkeeping association heralds ‘next phase’


The Association of Accounting Technicians (AAT) has a new leader, who is keen to shake up member services including CPD and launch new business-building initiatives and designations. 

By Katarina Taurian 11 minute read

The board of the AAT has appointed bookkeeper and former small business owner, Rochelle Park, to the position of chief executive as of 8 January this year.

Ms Park replaces Janett Egber, who held the position for six months in a part-time, caretaker capacity.

The board was specifically on the hunt for a leader with a background in bookkeeping and experience running a firm in the Australian market. Ms Park is a BAS agent and has run various related business, including her most recent, Empowered BAS.


Ms Park’s headline priorities include significantly increasing the educational resources available to members. In particular, she plans to increase the options for bookkeepers outside of metropolitan areas through online learning services. Members should also expect more events and training this calendar year.

The AAT is also looking to introduce a special designation for bookkeeping firms, ‘Elite Bookkeeping Practice,’ to create a mark of status for those firms looking to actively grow and innovate in the Australian market.

“It’s for those who are ready to take their practice to the next level,” Ms Park told Accountants Daily.

“There’s a distinct cohort of bookkeepers who have practices and wish to actively grow, and we are looking for ways to facilitate that growth,” she said.

“We will offer a series of workshops that develop the skillsets of the individuals... and help them provide that advisory-type service to their small business clients,” she said.

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Katarina Taurian


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