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Sage announces raft of global appointments


Sage has announced the appointment of a new global executive vice president to Partners, Accountants & Alliances, as well as new leaders for several global regions.

Promoted by Lara Bullock 3 minute read

Sage has appointed its former head of product marketing, Jennifer Warawa, as the EVP of Partners, Accountants, and Alliances.

Reporting to president Blair Crump, Ms Warawa will be responsible for leading Sage’s network of partners and accountants as they grow their businesses with Sage, as well as leading on crucial technology alliances with partners.

“We have an impressive portfolio of new and improved products to help all of our partners win, and there is no-one more recognised or knowledgeable as an expert in our partner community than Jennifer,” Sage president Blair Crump said.

“She will be responsible for combining her deep product knowledge, her past experience of being a partner to Sage and her fantastic relationships around the world to help our partners go further and grow faster.”

Ms Warawa’s appointment has led to the product marketing and product management merging, with current product management EVP, Nick Goode, taking on the role of EVP product.

On top of this, Sage also announced new leadership for two regions.

Ms Warawa’s predecessor, Alan Laing, has been appointed to managing director for the UK & Ireland, while Nancy Harris, who had previously led Sage’s Canadian business, will now head up the whole of the North America business as managing director.

“Alan’s appointment reflects exactly what the business needs now – deep understanding of every customer – from entrepreneur to midmarket to enterprise. His incredible experience is an asset to our home market,” Mr Crump said.

“In North America, our largest market, Nancy will give partners, customers, and investors alike the reassurance that we are ready to build on major investments, like the recent Sage Summits.”

Lara Bullock


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