iscoverEY Australia has enhanced its digital capability through the addition of Semphonic data analytics methodologies and technology, following a recent acquisition by the global firm.
EY boosts digital capability
20 January 2015
•
4 minute read
Bill Farrell, EY Oceania advisory leader, said the firm’s US business acquired Semphonic in 2013, and as part of the acquisition is now bringing the technology to Australia.
“Semphonic provides the current global standard for digital measurement and data analytics with a focus on complex customer interactions and digital marketing," Mr Farrell said.
You’re out of free articles for this month
To continue reading the rest of this article, please log in.
Create free account to get unlimited news articles and more!
“This is a natural extension of our whole of business approach to digital. The Semphonic methods and technologies support our digital strategy expertise and existing analytics capability and can be applied to descriptive, predictive and prescriptive analytics challenges across a wide range of sectors,” he said.
EY will work with clients to address and understand the entire digital channel by using advanced statistical methods, proprietary methods to analyse digital behavioural data and advanced digital customer segmentation, said Mr Farrell.
“This technology will strengthen EY’s ability to help clients improve the efficiency of their digital marketing spend, as well as their website and mobile experiences, and drive integrated personalisation and targeting," he said.
“Semphonic’s technology and tools provide an industry benchmark and will help give our clients the competitive edge when it comes to digital analytics."
You need to be a member to post comments. Become a member for free today!
