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‘Silly to keep doing the same’ says Reckon’s new boss


Reckon’s incoming chief executive is bullish on the company’s software development and acquisition plans, despite a period of major change and disruption.

By Jotham Lian 11 minute read

Accountants can expect further upgrades and services to Reckon’s accounting suite, Sam Allert said, quashing suggestions that the business won’t have capital to invest in the wake of a failed sell-off attempt to MYOB.

Mr Allert said the software provider would be releasing Bank Data for Accountants, an upgrade to its bank data feeds, within the next six months.

“One of the tools we have been working on for a while now and definitely will be released as a first version this year, is an upgrade to our bank data feeds,” said Mr Allert.


“It's the ability for accountants to work with their clients' transactions direct from the bank feeds, cash code them, chat directly with the client so there is mutual updating through the process.

“What we're really conscious of is not talking about new products too early, I think the whole software profession has fallen prey to that in the past where we think something is about to be released next month and all of a sudden it is six months later.”

Niche markets

Having just signed off on a deal to acquire Better Clinics, a practice management software for health, medical and fitness professionals, Mr Allert believes niche markets will be the way forward for the software provider and will be looking at targeting those different markets.

“The reason Better Clinics is exciting is it is a new product, it's a very niche or different market than what we've traditionally gone for, so very much focused on medical practice, physiotherapy, as well as personal trainers. It opens a new market for us but it also complements our Reckon One accounting strategy,” said Mr Allert.

“We will always keep our eyes open and our ears to the ground to complementary solutions that support our growth strategy and we will either go for a new market, like a new niche market we see opportunity in, or where it complements our product strategy.

“We've got a very good, strong client base in both small businesses and accounting professionals but you are silly if you just wake up and keep doing the same, so we will also be looking for opportunities in these niche markets.”

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Jotham Lian

Jotham Lian


Jotham Lian is the editor of Accountants Daily, the leading source of breaking news, analysis and insight for Australian accounting professionals.

Before joining the team in 2017, Jotham wrote for a range of national mastheads including the Sydney Morning Herald, and Channel NewsAsia.

You can email Jotham at: This email address is being protected from spambots. You need JavaScript enabled to view it. 

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