accountants daily logo

The accounting roles in demand during COVID-19


One in five employers currently have a recruitment freeze in place, but accounting skill sets are still in hot demand, according to a new survey.

By Tony Zhang12 minute read

A survey by recruitment firm Hays has found that financial accounting, budgeting and data analytics roles will be the top three priority positions that employers are looking for amid COVID-19.

The survey of over 1,100 employers found that just 35 per cent were currently hiring, with 19 per cent with a recruitment freeze currently in place.


Hays Australia and New Zealand managing director Nick Deligiannis said they were seeing an uptick in hiring in certain areas, with accountancy, in particular, seeing jobs being added in key areas.

“While the coronavirus changed the job market almost overnight, there is now an increasing number of opportunities available. For those looking for their next opportunity, targeting jobs in these areas is a sensible strategy,” he said.

Employers looking to fill accountancy and finance roles over the next 12 months nominated financial accounting and reporting as their most prioritised position, with 40 per cent indicating so.

In contrast, commercial analysts and people leadership role were considered low priorities.

In terms of increased areas of demand during COVID-19, 47 per cent of employers nominated cash collection as a key area.

Data analytics and budgeting were also identified as in-demand roles.

Soft skills have also been put forward as a priority area for employers looking to recruit, no doubt caused by COVID-19 restrictions causing firms to rethink remote working capabilities.

Communication tops the list of soft skills in demand at 45 per cent, followed by adaptability at 40 per cent and team work at 39 per cent.

“When applying for these jobs, it’s important to highlight your relevant skills and experience. If you need to, take some time to upskill,” Mr Deligiannis said.

“There are a number of ways you can upskill that won’t break the bank, such as following industry leaders on social media, attending webinars, listening to relevant online content like TED Talks and podcasts, joining an industry or professional association and asking for stretch opportunities in your current role.”

The accounting roles in demand during COVID-19
image intro
accountantsdaily logo
Tony Zhang

Tony Zhang


Tony Zhang is a journalist at Accountants Daily, which is the leading source of news, strategy and educational content for professionals working in the accounting sector.

Since joining the Momentum Media team in 2020, Tony has written for a range of its publications including Lawyers Weekly, Adviser Innovation, ifa and SMSF Adviser. He has been full-time on Accountants Daily since September 2021.

You can email Tony at This email address is being protected from spambots. You need JavaScript enabled to view it.

You are not authorised to post comments.

Comments will undergo moderation before they get published.

Comments powered by CComment

accountants daily logo Newsletter

Receive breaking news directly to your inbox each day.