The exclusive alliance between the two organisations has been formed in an attempt to deliver data analytics and ‘social selling’ technology to market on a global scale.
“EY’s extensive business transformation knowledge, data analytic capabilities and global reach, combined with LinkedIn’s platform and network of more than 400 million professionals around the globe, can effectively transform relationship management,” the firm stated.
As a result of the partnership, social media will now be a significant element in the process of building relationships with potential buyers and clients, and in strengthening current relationships through the use of social analytics.
Mark Weinberger, EY’s global chairman and CEO, stated that “this will be a powerful relationship”.
“Data analytics and technology have transformed the way companies operate, and together, EY and LinkedIn will provide organisations with leading-edge tools to navigate those changes,” he said.
The partnership is reinforced via integration of the LinkedIn Sales Navigator tool within EY operations, providing global staff with an added means of delivering analytics.
“Our collaboration with EY will enable us to leverage EY’s extensive capabilities, footprint and global reach,” said Jeff Weiner, CEO of LinkedIn.
“Together, leveraging Sales Navigator, we’ll help companies develop deeper and more trusted customer relationships through social and data analytics. We believe this strategic relationship will lead to collaboration and co-creation of solutions, generating opportunities for both of our organisations,” he said.