Thomas Paule, chief marketing and digital officer at Findex, the financial services giant which recently acquired Crowe Horwath, said the primary aim of the portal is to provide an easy point of access to professional and expert opinion.
“Crowe Horwath clients have a trusted adviser at the center of their relationship with the firm who ensures they receive timely and strategic advice over a wide range of issues," said Mr Paule.
“We want others to be able to experience this first hand. We are giving them a taste of our knowledge, skills, style and level of care, without any obligations or charge."
According to Mr Paule, the service is an example of how the firm is utilising technology to improve client relations.
“Essentially, we are harnessing technology to build and enhance relationships with the market and prospective clients,” he said.
The service, named ASK Crowe Horwath, is structured so that an enquiry will be replied to online in writing, "generally" within 24 hours.
Findex has partnered with fintech start-up FinancialAsk to provide the service.
“We are committed to fintech – it is in Findex’s DNA to harness technology to provide better and timelier service for clients,” Mr Paule said.
“We have been most impressed by the FinancialAsk team and we hope today’s launch of ASK Crowe Horwath is the first step in a very productive journey with them that will bring value to our clients and our business.
“We see this alliance as one of incubation, knowledge transfer both ways, and the ability to explore commercial opportunities on an exclusive basis,” Mr Paule said.