The awards, partnered by homesales.com.au, are a new, unique initiative that will allow new and seasoned investors to vote for their most trusted property and wealth professionals. In less than four weeks more than 500 property businesses have already secured nominations from investors. Every category has received votes, with investors from every state having their say.
Alex Whitlock, publisher of AccountantsDaily, said the awards demonstrated that happy customers are always willing to share their experiences, and he encouraged accountants to use this opportunity to reach out to their clients to get feedback and engagement.
“It’s great to see so many accountants across the different states being recognised for playing a key role in building property investors’ wealth,” Mr Whitlock said.
“With the new financial year upon us and many property investors preparing their tax returns and reassessing their goals, now is the perfect time for accountants to contact their clients and seek feedback and ask for their support in the Investors Choice Awards.”
Marketing collateral for accountants to send to their database seeking nominations and votes is available here.
Homesales.com.au general manager Rhett Dallwitz said endorsements by real-life investors who have experienced the ups and downs of property investment will carry significant weight – making an Investors Choice Award a valuable marketing tool.
“In today’s reputation economy, the recommendations of investors are vital,” Mr Dallwitz said. “Industry awards are good at rewarding excellence from peers, but it is far more important to be recognised by actual investors.
"The reputation of the investment and advice sector has been damaged over recent years, so to find out what investors actually think and who they trust is vital.”
Awards will be issued across all categories on a state-by-state basis, highlighting the localised nature of property investment and the individual services provided in Australia’s different markets.
The voting process will run until 31 July and is open to investors who have used a professional to support the purchase of a property (whether an investment property or owner-occupied).
It is possible to vote across multiple categories as well as for multiple companies.
As well as supporting their preferred property professional or organisation, participants have the opportunity to go into the draw to win an Apple Watch or Samsung Gear S.
For more information about the Investors Choice Awards, click here.
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