Based in Melbourne, Connect ASEAN will offer consultancy services to SMEs “on a B2B level to commercial, investment, M&A, JV and partnership opportunities in the Asia Pacific Region,” according to a statement from Connect.
The Connect group of companies includes Connect Financial Services Brokers and is led by chief executive Paul Tynan.
Mr Tynan said he was driven to form the new business after observing Australian business owners’ lack of understanding and appreciation of opportunities in the ASEAN region.
“With a combined population of 600 million, ASEAN represents the third largest workforce in the world and is currently the seventh largest economy globally, predicted to rank fourth by 2050," he said.
“Connect ASEAN has been structured to provide a bridge linking Australian SMEs to fellow overseas business owners and commercial opportunities."
Mr Tynan explained that the new business hopes to work alongside SMEs' existing advisers to deliver a holistic solution to Australian businesses.
“SMEs invariably turn to their accountant, banker or lawyer for guidance and they are able to obtain expert advice to address taxation and compliance related issues," he said.
“Connect ASEAN will also work with these professional service providers to support the overseas commercial objectives of their small and medium [sized] business owner clients."
Connect ASEAN commenced business on March 1 and, according to a statement, has so far been the catalyst for two memoranda of understanding, with the first involving a leading Malaysian financial services practice entering into a strategic relationship with an Australian business and the second involving an Australian education provider expanding its operations into the Asia Pacific.