Bill Farrell, EY Oceania advisory leader, said the firm’s US business acquired Semphonic in 2013, and as part of the acquisition is now bringing the technology to Australia.
“Semphonic provides the current global standard for digital measurement and data analytics with a focus on complex customer interactions and digital marketing," Mr Farrell said.
“This is a natural extension of our whole of business approach to digital. The Semphonic methods and technologies support our digital strategy expertise and existing analytics capability and can be applied to descriptive, predictive and prescriptive analytics challenges across a wide range of sectors,” he said.
EY will work with clients to address and understand the entire digital channel by using advanced statistical methods, proprietary methods to analyse digital behavioural data and advanced digital customer segmentation, said Mr Farrell.
“This technology will strengthen EY’s ability to help clients improve the efficiency of their digital marketing spend, as well as their website and mobile experiences, and drive integrated personalisation and targeting," he said.
“Semphonic’s technology and tools provide an industry benchmark and will help give our clients the competitive edge when it comes to digital analytics."
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