Chief executive Rod Drury said the success of the Xero ecosystem has forced the software provider to rethink how small businesses and their advisers can best discover the solutions available.
Mr Drury called the marketplace the "next evolution”, showcasing all of Xero’s add-on partners and their unique solutions to more than 330,000 customers worldwide.
The Xero ecosystem has grown by more than 35 per cent in the past year to more than 350 business solutions covering areas such as point of sale, inventory management and job costing.
“There are 42,000 active installations of add-ons in use – a 280 per cent increase in the last year. And, last month alone, there were over 60,000 visits generated from our marketplace to our add-on partners, a 28 per cent increase in the last year,” Mr Drury said.
“We’ve created the most vibrant global ecosystem for small business software. Now our customers can easily identify add-on solutions that fit their business’s specific requirements, then connect that to the accounting data.”
“Our estimated annual revenue generated from add-ons connected to Xero is already over NZ$33 million and we are seeing hundreds of new jobs created,” Mr Drury said.
“We’re thrilled to see the investment being made by hundreds of business software start-ups that will make life better for small business owners all over the world.”
Xero’s Australian managing director Chris Ridd said the add-on ecosystem has become an integral part of their customers’ experience.
“Now our customers can search more easily for industry-specific solutions suiting anything from a small winery to a booming inventory business,” he said.
“We have plenty more updates planned for the marketplace in future,” Mr Ridd added.