Although not the traditional domain of accounting businesses, firms are increasingly recognising the bottom line benefits of having an effective and strategic marketing program.
This award recognises the business in the accounting industry in Australia that best utilised marketing to win new clients and drive business growth during the 2017 calendar year.
Based on marketing activities and strategies, the award considers how the business has used marketing to sign new clients and drive increased revenue.
This award is open to all businesses which have a focus on accounting-based services in Australia. It is based on the period from 1 January 2017 to 31 December 2017.