Marketing Program of the Year

OVERVIEW

Although not the traditional domain of accounting businesses, more and more businesses are recognising the bottom line benefits of having an effective and strategic marketing program in place.

This award recognises the business in the accounting industry in Australia that best utilised marketing to win new clients and drive business growth during the 2016 calendar year.

Based on the marketing activities and strategies of the business, the award considers how the business has used marketing to sign new clients and drive increased revenue.

ELIGIBILITY

This award is open to all businesses in the Australian accounting industry. It is based on the period from 1 January 2016 to 31 December 2016.

QUALITATIVE CRITERIA (maximum 300 words per question)

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Marketing Program of the Year
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